Privacy Policy

Introduction

Diversicare Healthcare Services Inc. (“Diversicare” or “We”) respect your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website www.dvcr.com (our “Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information.

This policy applies to information we collect on this Website and in e-mail, text and other electronic messages between you and this Website. It does not apply to information collected by (i) us offline or through any other means, including on any other website operated by Diversicare or any third party, or (ii) any third party, including through any application or content that may link to or be accessible from the Website. For information about Diversicare’s privacy practices regarding your personal health information, see our Notice of Privacy Practices below, following this Privacy Policy.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@dvcr.com.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

We collect this information:

Information You Provide to Us

The information we collect on or through our Website may include:

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications on the Website (e.g., the “Career Opportunities” section of the Website) are served by third parties. These third parties may use cookies and/or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

When you engage with our content on or through third-party social media sites, plug-ins and applications, you may allow us to have access to certain information from your social media profile (e.g., name, e-mail address, photo, gender, birthday, location, your list of friends, people you follow and/or who follow you, the posts or the ‘likes’ you make) to deliver the content or as part of the operation of the application. We may also obtain non-personally identifiable information (e.g., content viewed) from your interaction with our content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about the collection, use or disclosure of your information by such third parties, you should contact the responsible provider directly.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may automatically collect certain information about your equipment, browsing actions and patterns, including:

The information we collect automatically is statistical data. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to estimate our audience size and usage patterns, speed up your searches and recognize you when you return to our Website.

We use cookies to enable this automatic data collection. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

Google Analytics

We use certain features of Google Analytics to track certain usage and traffic data. For information about how Google collects and uses data in connection with Google Analytics, see “How Google uses data when you use our partners’ sites or apps”, located at www.google.com/policies/privacy/partners/. To prevent your data from being collected and used by Google Analytics, you can download and install the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout/.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

We may also disclose your personal information to comply with any court order, law or legal process, including to respond to any government or regulatory request, and/or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Diversicare, our customers or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the “Career Opportunities” section of the Website and visiting your profile page or by contacting us at privacy@dvcr.com. If you believe that any of your information is incorrect or needs updating, please let us know by contacting us at the e-mail address listed above. Diversicare will use reasonable efforts to correct your information and our records upon verification of the requested change.

Links to Other Websites

This Website may contain links to other websites, including links to pages that are operated by third-party vendors but display Diversicare branding (such as the career portal accessible from the “Careers” page of this Website). Diversicare is not responsible for the content, privacy policies, products, services, reliability, viewpoint, or accuracy of information on any such websites. We do not control and shall not be responsible for the collection of personal information by third-party websites, including websites owned or controlled by our distributors, vendors and/or websites not controlled by Diversicare. Third-party websites that are accessed through links on our Website have separate privacy policies. We have no responsibility or liability for the policies implemented by third parties on their websites. You should contact them directly to ask questions about their privacy policies.

If you enter or choose to leave our Website via links to other websites (including those of our distributors or vendors), your visits to those websites are not covered by this Privacy Policy.

Data Security

Diversicare is committed to protecting the information you provide us. Diversicare implements and maintains administrative, physical and technical safeguards reasonably designed to protect the information we collect from loss, misuse, and unauthorized access or disclosure. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Website you can contact us at privacy@dvcr.com.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

Notice of Privacy Practices

Revised: March 11, 2014

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION.  WORDS SUCH AS “we” AND “Diversicare” REFER TO THE AFFILIATED HEALTHCARE FACILITY WHERE YOU CURRENTLY OR PREVIOUSLY RESIDED.

PLEASE READ IT CAREFULLY

If you have any questions about this Notice, please contact the center Administrator/Local Privacy Officer, or the Corporate Privacy Officer, at Diversicare Healthcare Services, Inc., 1621 Galleria Blvd., Brentwood, TN  37027, or (615) 771-7575.

The Purpose Of This Notice

This Notice will tell you about the ways in which Diversicare protects uses and discloses your Protected Health Information (“PHI“). This Notice also describes your rights and certain obligations we have regarding the use and disclosure of PHI.

PHI means any information, transmitted or maintained in any form or medium, which Diversicare creates or receives that relates to your physical or mental health, the delivery of health care services to you or payment for health care services, and that identifies you or could be used to identify you.

Who is Covered by This Notice

This Notice of Privacy Practices (the “Notice“) describes the privacy practices of Diversicare and any of our employees and agents who are authorized to have access to PHI.

Your PHI at Diversicare

We maintain your PHI in a record we create of the services you receive from Diversicare. We need this record to provide you with quality care and to comply with certain legal requirements. This Notice applies to all of those records which we create, receive and/or maintain.  Your record may be in the form of written or printed documents, electronically stored records, or both.

Your personal physician or other health care provider may have different policies or notices regarding his or her use and disclosure of your PHI created in the physician’s or health care provider’s office or clinic.

Our Pledge Regarding PHI

We understand that information about you and your health is personal.  We are committed to protecting the confidentiality of your PHI.

Our Obligations as to PHI

We are required by law to:

Make sure that PHI is kept private.

Breaches of PHI

We must notify you within 60-days if we discover that there has been a breach of your unsecured PHI.  A breach occurs when there is unauthorized acquisition, use, access or disclosure of unsecured PHI.  PHI is unsecured when it is not rendered unusable, unreadable, or indecipherable to unauthorized individuals through use of an approved technology or methodology, such as electronic encryption.  The breach must pose a low probability that the unsecured PHI has been compromised based on a risk assessment considering the nature and extent of the PHI involved, the unauthorized person who accessed the PHI, whether the PHI was actually acquired or viewed, and the extent to which the risk to the PHI, such as further disclosure, has been mitigated.  We are not required to notify you, though, of the following events: unintentional access or acquisition of unsecured PHI; inadvertent disclosure to another who is otherwise authorized to access PHI; any disclosure or access in which we have a good faith belief the PHI could not reasonably been retained.  Normally we will provide you with individual notice via mail or other individual means.  However, in certain circumstances, such as when we do not have sufficient contact information for you, we can post the notice on our website.  In cases where an unusually large number of individuals are affected by the same wrongful disclosure, we must notify local media.

How We May Use and Disclose PHI About You

The following categories describe different ways that we use and disclose PHI.

We are permitted to use and disclose your PHI (1) to treat you by providing health care and related services, (2) to be paid for our services, and (3) to conduct health care operations. This section of this Notice discusses each of these types of uses and disclosures of PHI.

You may request that we not disclose your PHI for Treatment, Payment or Health Care Operations purposes, but you must pay the cost of the service that is the subject of the PHI in full, and in advance, in order for us to be able to honor such a request.

Listed below are a number of other ways we are permitted or required to use or disclose PHI.  This list is not exhaustive.  Therefore, not every use or disclosure in a category is listed.

Certain uses and disclosure generally will be made only upon your written authorization, including:

You have the right to revoke such authorization, in writing, except where we have previously taken action in reliance on your prior authorization, or if the authorization was a condition to obtaining insurance coverage and other law provides the insurer with the right to contest a claim under the policy.  You have the right to opt out of our use of your PHI for fundraising purposes, and to restrict our ability to disclose PHI to your family, personal representatives and/or friends relating to your care or payment for your care or when needed to notify individuals regarding your location or general condition.

Your Rights Regarding Medical Information About You

You have the following rights with respect to your protected health information:

To inspect and copy protected health information maintained by Diversicare you must submit your request in writing to the Privacy Officer.  That address may be found on Diversicare’s website.  If you do not know that address, you may send your request to the center’s Administrator/Local Privacy Officer, or the Corporate Privacy Officer, at Diversicare Healthcare Services, Inc., 1621 Galleria Blvd., Brentwood, TN  37027, or (615) 771-7575.  We may charge a fee for the costs of copying, mailing, or other supplies associated with your request.

We may deny your request to inspect and copy your protected health information in certain limited circumstances.  If you are denied access to medical information, you will receive a written denial. You may request that the denial be reviewed.  Thereafter, another licensed health care professional chosen by Diversicare will review your request and the denial.  The person conducting the review will not be the person who originally denied your request.  We will comply with the outcome of the review.  We may charge you reasonable fees for copying your PHI.

In order to request an amendment to your protected health information, your request must be made in writing and submitted to the Privacy Officer.  That address may be found on Diversicare’s website.  If you do not know that address, you may send your request to the center’s Administrator/Local Privacy Officer, or the Corporate Privacy Officer, at Diversicare Healthcare Services, Inc., 1621 Galleria Blvd., Brentwood, TN  37027, or (615) 771-7575.  In addition, you must provide a reason that supports your request.  We will generally make a decision regarding your request for amendment no later than sixty (60) days after receipt of your request.  However, if we are unable to act on the request within this time, we may extend the time for thirty (30) more days, but we will provide you with a written notice of the reason for the delay and the approximate time for completion.  If we deny your requested amendment, we will provide you with a written denial.

We have the right to deny your request for an amendment if it is not in writing or does not include a reason to support the request.  We are not required to agree to your request if you ask us to amend protected health information that:

Right to an Accounting of Disclosures. You have the right to request an “accounting of disclosures.”  This is a list of the disclosures of protected health information we have made about you.  With respect to disclosures made for the purposes of treatment, payment, or healthcare operations, we will provide an accounting of disclosures of electronic PHI, however, we do not maintain an accounting of paper or hard copy PHI made pursuant to a prior authorization by you or for certain law enforcement purposes.

In order to request this list or accounting of disclosure, your request must be submitted in writing to the Privacy Officer.  That address may be found on Diversicare’s website.  If you do not know that address, you may send your request to the center’s Administrator/Local Privacy Officer, or the Corporate Privacy Officer, at Diversicare Healthcare Services, Inc., 1621 Galleria Blvd., Brentwood, TN  37027, or (615) 771-7575.  Your request must also state a time period for which you want the accounting to cover, which may not be longer than six (6) years.  Your request should also specify the format of the list you prefer (i.e., on paper or electronically).  The first list you request within a twelve (12) month period will be free.  For additional lists, we may charge you for the costs of providing the list.  We will notify you of the costs involved and you may choose to withdraw or modify your request at that time before any costs are incurred.

We are not required to agree to your request; however, if we do agree, we will comply with your request unless the information is needed to provide you emergency medical treatment.

To request restrictions, you must make your request in writing to the Privacy Officer.  That address may be found on Diversicare’s website.  If you do not know that address, you may send your request to the center’s Administrator/Local Privacy Officer, or the Corporate Privacy Officer, at Diversicare Healthcare Services, Inc., 1621 Galleria Blvd., Brentwood, TN  37027, or (615) 771-7575.  Your request must specify (1) what protected health information you want to limit; and (2) whether you want to limit our use, disclosure, or both, and to whom you want the limits to apply (i.e., disclosures to your spouse).

We may terminate our agreement to the restriction if you orally agree to the termination and it is documented, you request the termination in writing, or we inform you that we are terminating our agreement with respect to any information created or received after receipt of our Notice.

In addition to the right to request a restriction as described above, you have the right to order that we not send your protected health information to any insurance company or person responsible for payment for your services, in order for Diversicare to be paid for our services on your behalf.  However, should you wish to exercise this right, you will be required to pay for our services, at our undiscounted rates, in full and in advance.

To obtain a paper copy of this Notice, please call or write the Center’s Administrator/Local Privacy Officer.  That address may be found on Diversicare’s website.  If you do not know that address, you may send your request to: Corporate Privacy Officer, Diversicare Healthcare Services, Inc., 1621 Galleria Blvd., Brentwood, TN  37027, or (615) 771-7575.

Changes to This Notice

We reserve the right to change our privacy practices that are described in this Notice.  We reserve the right to make the revised or changed privacy practices applicable to protected health information we already have about you, as well as any information we receive in the future.  A copy of our current Notice will be posted and made available in Diversicare offices(s), at our facilities and on our website.  Prior to a material change to the uses or disclosures, your rights, our legal duties, or other privacy practices stated in this Notice, we will revise this Notice and make the revised version of the Notice available upon request, and on Diversicare’s website.  This Notice will contain an effective date on the first page.

Complaints

If you believe your privacy rights have been violated, you may file a complaint with Diversicare, or with the Secretary of the Department of Health and Human Services. To file a complaint with us, please call the center’s Administrator/ Local Privacy Officer.  That address may be found on Diversicare’s website.  If you do not know that address, you may send your request to: Corporate Privacy Officer, Diversicare Healthcare Services, Inc., 1621 Galleria Blvd., Brentwood, TN  37027, or (615) 771-7575.  All complaints must be submitted in writing.

You will not be penalized or retaliated against for filing a complaint.

Other Uses of Medical Information

Other uses and disclosures of medical information not covered by this Notice or the laws that apply to us will be made only with your written consent. If you provide us permission to use or disclose protected health information about you, you may revoke that consent, in writing, at any time.  If you revoke your consent, we will no longer use or disclose medical information about you for the reasons covered by your written authorization.  You understand that we are unable to take back any disclosures we have already made with your consent, and that we are required to retain our records of the care that we provided to you.

The above Notice of Privacy Practices describes your rights and our obligations pursuant to the federal Health Insurance Portability & Accountability Act of 1996 (HIPAA), the Health Information Technology for Economic & Clinical Health Act (HITECH), and any implementing regulations.  If the law of the sate in which our facility is located is more generous in describing your rights, or more restrictive in establishing our obligations, we will follow the law of that state.

Thank you.